DJ Pricing Details
Detailed List of things Mobile DJ's have to do to run a business:
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Buy equipment, maintain it, and sometimes replace it.
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Purchase music, make playlists, practice, and set up a set-list of important must play songs, for Ex: Bride and Grooms 1st Dance.
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You have to back-up your music, and purchase Hard Drives and Thumb Drives, so you have multiple backups.
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Advertising, this can be expensive, for EX: a basic Yelp ad can cost $350 a month.
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Marketing materials, like business cards, pens, stickers, banners, etc.
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Maintaining a website, this involves hours of work, domain name fees, set-up fees, monthly fee's, yearly fee's, etc.
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Keep on top of Social Media, You Tube, etc.
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DJ Insurance, this can cost over $300+ a year.
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Taxes, we have to pay them too.
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Book jobs and communicate with potential clients.
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If you are a DJ/and or MC, you have to make a list of the names of your Party/Event key people, for EX: Bride & Goom's Parents, Best Man, Maid of Honor, etc.
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Create Invoices and Spreadsheets to keep track of Clients and Payments.
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Set up Credit Card/Debit Card payments, like PayPal...oh yes, Pay Pal takes a fee too.
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Lease or own a Vehicle... More $$$$.
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Drive, put millage on our vehicles, pay for gas, and maintenance.
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Load and unload equipment from our vehicles to and from a location.
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Set-up, test, and break down equipment.
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Sometimes you might have to ask a friend, or hire a helper to help set-up, move, watch, and break down equipment.
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DJ/MC/Lighting control for 2-8 hours.
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Go home at a late hour tired and put equipment away.
A DJ's work is before, during, and after the Party/Event.
Detailed DJ Equipment costs:
A DJ Mixer/Controller/Turntables/Speakers/
Lights, and accessories cost money.
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Most Mobile DJ's use Controllers, cost $500-$1,400+ each.
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A turntable cost $350-$800+ each.
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A DJ Mixer cost $300-$2,150+ each.
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If you have to buy a New Laptop, this cost $700-$2,200+
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Speakers 12" or 15" cost $400-$1,000+ each.
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If you add a Subwoofer, it cost $800-$1,400+ each.
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Speaker Stands cost $50-$120+ each.
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Lights cost $180-$500+ each.
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Lighting Stands Cost $55-$180+. Lighting Truss cost $165-$715+.
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A Lighting Controller, either Hardware, or Software w/additional Laptop to control your lights for different moods and settings. This can get expensive if you need an additional Laptop.
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Fog machines cost $100-$300+ each. Fog helps the lighting look better, and you need a special liquid for the fog effect...More $$
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To connect everything, you need Audio & Lighting cables, they can cost a total of $400+
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As far as Accessories, you need Audio and Lighting adapters, clamps, etc.
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To Transport your equipment, you need Mixer/Controller/Turntable case(s), a Cart/Dolly, speaker covers, speaker stand cases, lighting cases, etc. We need to protect our equipment.
Did you know about all these expenses?
The Up Sell/Extra's:
Many DJ's offer Extra's, like Up-lighting, Photo Booths, Game Consoles, Dancers, MC's, Lighting Technicians/Lighting Directors, Stages, Video Screens, Projectors, Additional PA Speakers, Centerpieces, Giveaways- Hat's, Shirts, Blow up instruments, Glow sticks, Fidget Spinners, etc.
Remember, nothing is for free, you have to Pay for all the Extra's.
Some DJ/Production Companies are Full Time Businesses that have to pay for all the things I listed above, but they have a higher overhead, because they also pay Rent/Expenses on their Office location, a staff of DJ's, MC's, Dancers, Office workers, etc. They have to pay health Insurance for their Full Time employees, Office Supplies, run a payroll, pay for multiple vehicle expenses, stockpile DJ/Production equipment, etc.
The Big DJ/Production Companies can charge $4,000-$20,000+.
The sky is the limit...I am not against them, all power to them, it is a business, however most clients cannot afford these prices for a DJ.
I know when I was a client, I did not want to pay expensive DJ prices.
I just wanted the basics, DJ/MC, Lighting, and Fog. This is what most people can afford, and that is what I offer. I might offer Extra's in the future, but my prices will still be reasonable.
I hope you have a better understanding why pricing for a Mobile DJ is the way it is.
As a Mobile DJ Business, we love what we do, but we also have to make money doing it.