DJ Pricing Education
I want to give my customers an education on why a DJ's Pricing is structured the way it is. Like any other service, you are paying for someones time, labor, equipment, skill, and experience.
You might not realize this, but Mobile DJ's have many expenses. They also have to do planning, pre-production, driving, and physical labor.
You will learn why DJ's can justify the pricing, after reading this.
DJ's first have to book job's
This can require marketing materials, advertising, and job services, like Thumbtack. We have to make contact with the client, either via text, Social Media, messaging, or phone. Once the DJ makes contact then we need to see what the date, time and location is, and see our availability. If we are available and you like us, then you can hire us.
DJ's have to plan according to what type of location for ex: hall, restaurant, or backyard, inside or outside, and the size of the room/space, and how many people, this way we can determine how much sound and lighting is required. It is important to know what type of music is needed. We consult with the client and figure out what type of music get's played during the party/event. We also need to know the names of the people involved in the party/event, for ex: Bride and Grooms parents. DJ's might have to download/purchase music that they do not have. DJ's will follow up closer to the day of the party/event to see if any changes need to be made. The DJ will practice for your party/event to insure all the music mixes and flow of the party/event is good.
Day of Party/Event
DJ's have to load all of their equipment into their vehicle drive to the location,
unload the equipment, set it up, test it and make sure it all works. We have to aim lights and place speakers in the right place. We have to make sure all of the sound and lighting equipment is stable and taped down, so nobody gets hurt. During the party/event we will mix the music and MC the party, making announcements, etc. We will run the flow and organize your party/event. When finished we have to pack everything up load it back in our vehicle, then drive, unload, and store the equipment.
A DJ's work is before, during, and after the Party/Event.
DJ Equipment costs
DJ's have equipment that can be expensive. When you hire a DJ, you not only get their time, skill, experience, DJ and MC work, you are also renting their Equipment and Music. This can be expensive for the DJ.
Speakers, Subwoofers, Lights, Fog, Music, Laptops, Hard Drives/Thumb Drives, DJ Mixer/Controllers, Turntables, Lighting Controllers, Speaker Stands, Lighting Stands, Trusses, Tables, Equipment Cart, Hard Cases, Padded Bags, Audio Cables, Lighting Cables, Power Strips, AC Extension Cables, etc.
All of these items cost money, and sometimes you need multiples and backups.
Did you know about all these expenses?
The Up Sell/Extra's:
Many DJ's offer Extra's, like Uplighting, Photo Booths, Game Consoles, Dancers, MC's, Lighting Technicians/Lighting Directors, Stages, Video Screens, Projectors, Additional PA Speakers, Centerpieces, Giveaways- Hat's, Shirts, Blow up instruments, Glow sticks, Fidget Spinners, etc.
Remember, nothing is for free, you have to Pay for all the Extra's.
Some DJ/Production Companies are Full Time Businesses that have to pay for all the things I listed above, and they have a higher overhead because they also pay Rent/Expenses on their Office location, a staff of DJ's, MC's, Dancers, Office workers, etc. They have to pay health Insurance for their Full Time employees, Office Supplies, run a payroll, pay for multiple vehicle expenses, stockpile DJ/Production equipment, etc.
The Big DJ/Production Companies can charge $4,000-$20,000+.
The sky is the limit...I am not against them, all power to them, it is a business, however most clients cannot afford these prices for their Party/Event.
I know when I was a client, I did not want to pay expensive DJ prices.
I just wanted the basics, DJ/MC, Lighting, and Fog. This is what most people can afford, and that is what I offer. I might offer Extra's in the future, but my prices will still be reasonable.
I hope you have a better understanding why pricing for a Mobile DJ is the way it is.
As a Mobile DJ Business, we love what we do, but we also have to make money doing it.